Traditionally, including your name in just about every piece of content you generate was the best way to increase brand awareness of your company and products. What advertisers don’t anticipate is how this subtle suggestion can become overwhelming spam. Consumers who have a brand shoved down their throat might be averse to invest in itsRead more

There is a common issue people have before launching their website, and that’s their lack of web presence. The thing is, in order to have Google recognize you in their search, your pages need to be cataloged, and for that to happen you need to publish your site first. It sounds difficult, but luckily IRead more

When developing your startup’s business plan, it won’t take long to realize that some areas are not worth the cost, at least in the early goings. Many businesses often regard public relations as one of these areas. Unlike legal consultation or technical engineering work, a well-executed public relations campaign does not require a specific degreeRead more

For startups, few things have as much immediate impact as the types of employees hired to work there. An “A Team” could launch a startup from obscurity to industry-wide respect, while a team full of clueless and incompatible individuals could sabotage a company in less than a year. In other words, the desire to hire theRead more

Even if a startup business recognizes the enormous power of social media, it’s easy to overlook the role of Pinterest. Some regard it as too niche-dependent, more ideal for accessories like fashion and jewelry, or list-based hobbies like “favorite recipes” or “places I want to visit.” In essence, Pinterest is a visual discovery tool whereRead more

In December, many business owners started to notice that content on their business’ Facebook page was reaching less people, despite either no change or an increase in the amount of ‘likes’ their page was garnering. It didn’t make much sense, until Facebook explained: they had adjusted their algorithm to account for excessive content appearing onRead more

Considering the amount of unpredictable variables for a startup business – from unforeseen expenses to time-consuming compliance regulations – some business owners perceive a business plan as unnecessary. The reality is, unless they’re encountering some excellent luck, it’s very difficult for a startup to “wing it” successfully without a business plan. A more pertinent questionRead more

For a startup business, every dollar counts. Unforeseen business expenses are more common than any business would prefer. For startups looking to cover costs in every aspect – from rent to industry compliance – these unexpected costs can be overwhelming. As a result, it’s prudent to save as much money as possible whenever you can.Read more