Social Media Over the Years: How the Top Networks Have Evolved
Social media may have seemed to appear quickly, but it has also immediately become one of the most important platforms for B2B marketing. According Hubspot, 80 percent of marketers have noted that social media marketing was important for their business.
Everyday Creativity: Is the Growth Hack Dead?
We try not to bring up Mad Men too often in this blog, but this show has been fueling America’s fantasies about the advertising and marketing industry for the past decade. Some of these predetermined notions are good: episodes when
Why Social Media Followers Matter
There’s a reason everyone’s face is glued to their phones half the time: we are a world obsessed with our social media. The possibility of a new friend or follower request, a message, someone’s new video or an update is
How to Tweet Like a Pro, Not Like a Robot: Social Media Marketing on Twitter
Some robots are cool. BB8. Fembots. Bender. Wall-E. However, it’s never good for humans to sound like a robot, or appear as one—especially on social media. It’s called “social” media for a reason, after all. Twitter profiles and tweets without any
Don’t Be a Creeper, and Other Social Media Advice From a Serial Online Dater
Spending my most recent years in the marketing biz, I couldn’t help but notice the many similarities between social media marketing and dating online. Both worlds are fascinating and at times, unpredictable. But the campaign structure similarities are uncanny! To start,
Create A Facebook Ad Campaign That Truly Rocks
Whether or not you’d like to admit it, Facebook has probably made some sort of imprint on your life since its launch 11 years ago. First, let that number sink in: eleven years. We bet it’s not hard to recall where
How to Spin Critical Customer Reviews Into Gold
Oy vey. A customer just bashed my company online! Don’t fret just yet. Bad reviews of businesses are extremely common and almost always unavoidable. After all, you’re only human, and so are your customers. Even if the criticism is unwarranted or out of line,
Clear Content Strategies for Retail Marketing
For some time now, Content Marketing has been the verb and the noun. It’s everywhere and everything. With the rise of digital advertising came the unexpected expectation of personal, unique and relevant content. If you want to catch the people’s
How a Digital Marketer Can Approach Ello…
Some people may call it a conspiracy if you haven’t heard of Ello yet. And maybe they’d be right. Ello is one of the biggest digital counter-cultures in social media format today. It’s the anti-thesis to Facebook, and it’s growing
Embracing the “Share” in Social Media Marketing
When Mark Zuckerberg finished coding the Facebook prototype, he asked his best friend for all the email addresses of the fraternity house he was pledging to. At the time, such a request may have seemed strange. Yet that gathering of