When it comes to starting a company in the digital age, one of the most important aspects of your marketing begins with the company website. And it all starts with the domain name. In case you didn’t already know what a domain name is, it’s the URL, the web address, the .com you see upRead more
Online marketing depends on a combination of things. You need to have a pay per click (PPC) campaign, a user-friendly and attractive website, active social media, effective outreach to connect with others in your field, and a strong SEO strategy. Professional SEO strategists can work as freelancers or as part of a larger firm. ItRead more
When it comes to keeping new visitors on your blog, one of the primary metrics Google Analytics makes us aware of is bounce rate. This refers to the percentage of visitors who leave your website from the page they landed on. Ideally, you want a low bounce rate and you also want a high number of pagesRead more
If you haven’t heard of information architecture, then it’s about time you did your research. When you make design decisions for your website, you’re engaging in information architecture. It’s an all-encompassing field of study that helps us understand how a user’s experience is affected by the slightest changes to organization, navigation, tagging, labelling and otherRead more
Let’s get something straight here: spammy SEO techniques do in fact work. But they only work until Google catches on, which could take a few months. In the meantime, you’ll rocket up the pages of Google (and those other search engines) and look like an SEO superstar. But in the long run, it’s not worthRead more
To be honest, writing your website content is probably going to be different from anything else you’ll ever write. The content must be engaging, brief, informative, and it must all communicate what you offer and why it’s beneficial to the customer. Sounds hard, right? It is, and that’s why many companies miss the mark onRead more
SEO can be a confusing effort. With all this hearsay and updates to Google’s Algorithm, it’s hard to know the right thing to do to increase rankings. In the digital marketing community, some of this hearsay becomes trends the market avoids. Instead of following the pack, let’s take a look at some of these SEORead more
Just a few weeks ago, Google proclaimed that the highly anticipated Penguin 3.0 update launched on Friday would be a delight for webmasters, making their lives “easier a bit.” Since 2012, Google’s Penguin algorithm has improved search results by targeting web sites that violate Google’s Webmaster Guidelines, often by using black-hat SEO techniques involving paidRead more
Search Engine Optimization professionals spend their days trying to take advantage of algorithms that are meant to rank websites correctly the first time around. Sometimes I wonder whether we’re helping or hurting the situation. When I sink into these moments of doubt, I always try to remind myself that we’re there to ensure relevance andRead more
One of the coolest things about having a website is watching its analytics. Free tools like Google Webmaster Tools and Google Analytics make it easy to see how your website is growing, from where your visitors are coming and how you can make targeted adjustments to improve your site. I guess it’s not unlike reverseRead more
