Social media may have seemed to appear quickly, but it has also immediately become one of the most important platforms for B2B marketing. According Hubspot, 80 percent of marketers have noted that social media marketing was important for their business. Moreover, Social Media Examiner has found that 85 percent of participants don’t know which socialRead more

Some robots are cool. BB8. Fembots. Bender. Wall-E. However, it’s never good for humans to sound like a robot, or appear as one—especially on social media. It’s called “social” media for a reason, after all. Twitter profiles and tweets without any personality are about the farthest thing from social as you can get. In fact,Read more

So far, 2015 has been Email Marketing’s Year. Which makes incorporating such a tactic into your company’s marketing strategy more important than ever. Not only will it give you the opportunity to connect one-on-one with prospects and customers, but there’s a pretty good chance it will also help you wrangle some sales. According to McKinsey and Company, email is 40 times moreRead more

Spending my most recent years in the marketing biz, I couldn’t help but notice the many similarities between social media marketing and dating online. Both worlds are fascinating and at times, unpredictable. But the campaign structure similarities are uncanny! To start, there’s a great deal of promotion going on. Brands promote their name on socialRead more

Despite what any good 50-bullet-point list of growth hacks will make you think, the ways to go about marketing aren’t endless: most of your options boil down to the simple act of selling yourself. You’re effectively turning your plucky marketing bunch into a sales team. But what if you want your business to appear more organic? What ifRead more

Video is crucial to any marketing campaign. With each day, more and more marketers are realizing that in order to have a well-rounded strategy, they need video. According to an infographic from Syndacast, 52% of marketers from around the world reported that video content brings in the most return on investment. 93% of marketers utilizeRead more

A little headline I saw on The Verge the other day (or the other year, actually): Apple reportedly spent more than $100 million on the new U2 album Followed by: According to several reports Apple is spending at least $100 million to market the album, plus an undisclosed lump sum that goes to U2 asRead more

Warning: Do not attempt to do what we are about to describe here. We mean it. Don’t do this at home… The point of this post is simple: describing common mistakes in digital marketing. It’s a topic that often goes unnoticed, mainly because such advice tends to be… boring. No matter how meaty the core ofRead more

For some time now, Content Marketing has been the verb and the noun. It’s everywhere and everything. With the rise of digital advertising came the unexpected expectation of personal, unique and relevant content. If you want to catch the people’s eye you have to first acknowledge that ‘people’ is a group made up of individuals.Read more

Often times your website is going to determine your customers’ first impression of your brand. You need to be sure to make a good impression otherwise you’ll be losing some big bucks to your competition. If you’re like most businesses, then you don’t have an in-house team for all things online. Therefore, it’s wise toRead more