Okay, let’s say you’ve scanned all your company’s documents. Congratulations! You’re on your way to keeping your business’ irreplaceable content and records safe, backed up, and easy to access. No more wading through an ocean of paperwork just to find information you need. But! Now that your documents are scanned, what do you do next?Read more

So far, 2015 has been Email Marketing’s Year. Which makes incorporating such a tactic into your company’s marketing strategy more important than ever. Not only will it give you the opportunity to connect one-on-one with prospects and customers, but there’s a pretty good chance it will also help you wrangle some sales. According to McKinsey and Company, email is 40 times moreRead more

We recently posted an article on this very blog expressing our excitement over outreach; Why Outreach Is The Best Way To Promote Your Business. We were so excited, in fact, that we managed to leave out a chunk of the story: how to send an outreach message. So we used the knowledge we had acquiredRead more

No two customers are alike. Your clientele is made up of tiers of contrasting characters, and they are interested in different things. Don’t expect them all to interact with your company in the same exact way. Keep this in mind when you run email marketing campaigns. The content of your emails must be tailored toRead more

Have you ever felt as if your email was working against you? Your inbox has reached unprecedented levels of clutter.  You’ve been a part of an email chain for so long that you’re lost and can’t figure out which email contained that important attachment. And somehow, you can find every spam message from the pastRead more

Email marketing is an essential tool needed when building relationships with your customers. Often times, the subject line text is forgotten about until the very end, leaving business professionals scrambling to put just anything there in order to send out the email as soon as possible. Bad idea. Subject lines are extremely important if youRead more

Your business is in sore need of customers, but you have no idea how to step up your game and bring in more leads. More and more companies today are taking advantage of marketing automation software, which organizes and streamlines the marketing process. Marketing Automation helps you keep a schedule of client contact, organize customerRead more

Bad email marketing is reminiscent of how telemarketing calls were perceived the past few decades; they come too frequently, are overly pushy, and are far from personalized. Many of us can remember hearing the odd pronunciations of our last names as telemarketers would blandly greet us. Today, with email greetings spewing out a misspelled nameRead more