Everyday Creativity: Is the Growth Hack Dead?
We try not to bring up Mad Men too often in this blog, but this show has been fueling America’s fantasies about the advertising and marketing industry for the past decade. Some of these predetermined notions are good: episodes when
How to Tweet Like a Pro, Not Like a Robot: Social Media Marketing on Twitter
Some robots are cool. BB8. Fembots. Bender. Wall-E. However, it’s never good for humans to sound like a robot, or appear as one—especially on social media. It’s called “social” media for a reason, after all. Twitter profiles and tweets without any
Marketing On a Budget: How $100 is All You Need to Start
A little headline I saw on The Verge the other day (or the other year, actually): Apple reportedly spent more than $100 million on the new U2 album Followed by: According to several reports Apple is spending at least $100 million to market
What to Do When Your Marketing Strategies Fail You
We all love a good success story. It gives us a touch of envy, a whole lot of hope, and the fuel we need to persevere and carry on. And who doesn’t enjoy a good case study? Especially the ones where macho marketers brag of their success, presenting all the
How to Lose A Customer in 23 Days
Warning: Do not attempt to do what we are about to describe here. We mean it. Don’t do this at home… The point of this post is simple: describing common mistakes in digital marketing. It’s a topic that often goes unnoticed, mainly
The Pros and Cons of Video Marketing
Every network event you go to has that one hot word buzzing around. It’s on the tip of everyone’s tongue, at the forefront of each conversation. It could be a new app, a trendy wearable or some form of strategy;
Keyword Tools for the Savvy Digital Marketer
When it comes down to pitching a brand to the public, digital marketers have a lot of work to do before the campaign is officially launched. First, you have to decide who the public is in the first place, and
Embracing the “Share” in Social Media Marketing
When Mark Zuckerberg finished coding the Facebook prototype, he asked his best friend for all the email addresses of the fraternity house he was pledging to. At the time, such a request may have seemed strange. Yet that gathering of
UX Design: What’s True for You is Not True for Everyone
Have you ever thought up an original joke and then shared it with a friend, only to be met with the sound of crickets chirping? In your head, it was the funniest thing you’d ever thought of, so what went
How To Pick the Right Domain Name
When it comes to starting a company in the digital age, one of the most important aspects of your marketing begins with the company website. And it all starts with the domain name. In case you didn’t already know what