Everyday, more and more large organizations are taking on enterprise content management software to manage their business. As they collect an increased amount of data in order to understand their customers and improve how they function, they’re discovering the greater need for ECM software. With ECM, businesses can handle multiple tasks at one time, integrateRead more

For some time now, Content Marketing has been the verb and the noun. It’s everywhere and everything. With the rise of digital advertising came the unexpected expectation of personal, unique and relevant content. If you want to catch the people’s eye you have to first acknowledge that ‘people’ is a group made up of individuals.Read more

We have seen that blogs are necessary assets in the world of Digital Marketing. There are many aspects that go into establishing a blog to suit your needs and your customers’ interests. One of the most important of these is sticking to your guns. Translated into the words of digital marketers, your blog has toRead more

When it comes down to pitching a brand to the public, digital marketers have a lot of work to do before the campaign is officially launched. First, you have to decide who the public is in the first place, and then you have to define a strategy to determine the right rhetoric to use withRead more

They say that content is king but it’s not true. Don’t get me wrong; regular, high-quality text articles do generate traffic, especially over time. But if you want your blog to be a heavy-hitter right from the get-go, then you need to create something that can only be described as wickedly awesome content. That’s what’sRead more

So TV has been around for how long, 90 years about? In that time, it has changed the way we see the world. It paved the way for movies and shows. The BBC was the first to air a television series, and now there are enough TV series to fill all the hours of ourRead more

When it comes to keeping new visitors on your blog, one of the primary metrics Google Analytics makes us aware of is bounce rate.  This refers to the percentage of visitors who leave your website from the page they landed on.  Ideally, you want a low bounce rate and you also want a high number of pagesRead more

One of the things that the internet offers us is anonymity. Some people take their anonymity to an unfair place, and if your content gets in the way, then your comment section will become the victim of their onslaught. The best way visitors should treat comments? As though they’re speaking them aloud to someone, face-to-face.Read more

The reason keyword research is important for your website is the same as why a good design is important. Where an appropriate and attractive design keeps visitors on your page, the correct keyword structure brings those visitors in the first place. One is absolutely useless without the other. So let’s talk about keyword research forRead more

Email marketing is an essential tool needed when building relationships with your customers. Often times, the subject line text is forgotten about until the very end, leaving business professionals scrambling to put just anything there in order to send out the email as soon as possible. Bad idea. Subject lines are extremely important if youRead more