When developing your startup’s business plan, it won’t take long to realize that some areas are not worth the cost, at least in the early goings. Many businesses often regard public relations as one of these areas. Unlike legal consultation or technical engineering work, a well-executed public relations campaign does not require a specific degreeRead more

Customer service isn’t just for brick and mortar establishments; it is one of the crucial foundations for any successful business, including online businesses. One of the biggest mistakes an online company can make is thinking that customer service isn’t that important due to its online status. Now more than ever, consumers are looking for companiesRead more

In December, many business owners started to notice that content on their business’ Facebook page was reaching less people, despite either no change or an increase in the amount of ‘likes’ their page was garnering. It didn’t make much sense, until Facebook explained: they had adjusted their algorithm to account for excessive content appearing onRead more