Client relationships come in all forms, ranging from the strictly business relationships to friendlier, more personal clients. It’s important to distinguish between the relationship types and act accordingly. Yet when it comes to business, all clients have one thing in common: they want results. Content and document management software can strengthen client relationships because it allows them to be more involved than ever in projects, without being obtrusive to your tasks.
File sharing within content management software is highly customizable, enabled by a workflow approach where documents travel between different users. Once the user in current possession of the file completes whatever task is assigned to them, the content management software sends the file to the next user. This provides an efficient, secure way to modify documents to the clients’ approval. Client relationships are strengthened by providing clients the option to check on the progress of a specific project, up to the very specific task and user modifying it. Tools like this provide a fully transparent model to clients, whose trust and respect may increase with advanced involvement.
Putting it in perspective.
Documents and files within the software are also easily shareable, which is another plus for clients who seek involvement in the project. This can be very useful in most fields. For example, an ad agency can utilize content management software to strengthen client relationships by providing clients with access to preliminary copy and graphic work. They can access these from anywhere with document management software. The client can chime in to express their input, so the copywriters and graphic artists can better realize the project’s direction according to the clients. This can save time for copywriters and graphic artists who are trying a number of ineffective methods, instead of focusing on the direction that matters.
With all this new access granted, clients will probably inquire about the security of confidential files relevant to their company. With content and document management software, they can be rest assured that everything is safe. 128-bit security encryption is highly capable of stopping even the most advanced of hackers, a vastly superior alternative to storing files on a plain computer or in a desk. This increased security is another aspect of content management software that will make clients happier, and more likely to return for your services in the future.
Content management software is also useful for longtime clients who already trust your vision and have little need for daily monitoring. Along with notifying them of increased security, even longtime clients will be happy to learn about the software’s ability to increase efficiency in the work place via its workflow approach. Also, sharing knowledge that employees can log in and modify a file on-the-go from anywhere assures clients of all forms that around-the-clock care is being given to their project.
Clients may vary in personality and level of expectation, but the benefits of content management software can satisfy all varieties.
About the Author:
|Mike Mineo is a writer and PR professional who enjoys writing about music and technology. He is the founder/editor of Obscure Sound, a music site that features independent artists, and also runs Obscure PR, which seeks awareness for independent talent. Also an experienced tech writer, he was impressed by Computhink’s software and staff, which prompted him to join Computhink’s team. Mike has a BA in Communications from Fordham University.|