Magazines, television, and billboards were once the only methods to let people know that your brand existed, but that’s no longer the case. Social media marketing has opened up an entirely new avenue for reaching potential clients. If done right, it’s the most cost-effective method of marketing today. And boy, can it be fun, too.
It’s great to have interesting, fun content that brings value to others, but it doesn’t help anyone if that content gets buried by cat videos. The more people who like your content on social media and share it, the more web users will know who you are and become involved with your brand. This is where high-quality content pays for itself. If an article is thought provoking enough, or a video’s funny enough, or an infographic’s informative and beautiful enough, interactions will skyrocket!
We write and design content, and then we post it, encourage likes, and propagate sharing. After all that, your business’s following will expand and your effect on the community grows.
There was once a time when brand loyalty was built purely on making a good product; marketers believed that well-made content was irrelevant, and the product could speak for itself. We at Marqana know that a great product appears even more valuable to customers when paired with great content backing it up. Loyal fans of your blog, which is full of inspired articles, can become paying customers, and vice versa.
That’s something you never want to forget about social media: you have the ability to speak directly to people who are interested in your industry or brand, sharing your expertise with them, and proving that you are a thought leader in your industry. We’ll make you thought leaders as we fully manage your social channels.
As you can tell, social media management is very important to us, but sites like Twitter, LinkedIn, Facebook, and Google+ are just the tip of the iceberg. We’ve got a boatload of experience with these platforms, but your business might want to branch into something more specific to your industry. Don’t worry, we can do that, too.
We’ll stay on top of what’s trending and keep your site up to speed as well. This is the stuff that makes us tick – so we’ll make it work to your full advantage.
