Every digital marketer knows that creating content is key to increasing and maintaining their web presence as well as keeping ahead of SEO best practices. Content means collateral, which comes in many types. It also means lead information, brought in through web forms. Additionally, analytics reports need to be kept organized, especially when they are featured in presentation to clients or other departments. In short, your website, or the websites of marketing clients, generate a ton of content, and usually it is all kept in separate applications.
What’s more, working for marketing customers includes client information that must be maintained, including testimonials, industry reports, product and service descriptions, white papers, pricing, etc. Account managers and marketers must communicate and pass this content between each other regularly. This is a process that saps enormous amounts of time and energy, particularly in light of the documents kept in multiple places.
We have plenty of experience working in the marketing space, so we know what you need. Luckily, Contentverse’s 400+ supported file types make that content accessible from a single document repository with version revision, so that you can collaborate among your team. Workflow increases the rate at which projects can be completed and accelerates other background processes in the account management element.
With CV Mobile, documents are accessible on the go, so that account managers can input purchase orders from new customers in the field. This also means that videographers, photographers, graphic designers, bloggers, and your SEO team can come together in a single space and submit their work from afar.
Marketing and content management are inseparable to any operating manager, marketing director, or CMO for an organization, whether a small shop or a multi-national corporation.