One of the coolest things about having a website is watching its analytics. Free tools like Google Analytics make it easy to see how your website is growing, from where your visitors are coming, and how you can make targeted adjustments to improve your site. I guess it’s not unlike reverse engineering, or looking in the backRead more
Before content management became a broader term encompassing Business Process Management, Document Management, OCR capture, and other technologies, the implicit meaning of “content management” was what has become known as WCM today. Web Content Management. CMS used to be just a platform for monitoring and controlling your front-facing website content. Now, as content management takesRead more
Got a case of the “Low-Lead Blues”? Let’s say you’ve done all the work. You’ve got your ideal website; you’re keeping it fresh; you keep your content posted frequently, and you’re doing social media homework for your business. Let’s say you even get plenty of website hits a day. In theory, you’re the perfect marketingRead more
Oftentimes, a company will end Q4 — adios, fiscal year! — with a budget surplus. (In rare moments of joy, they’ll know at the end of Q3 that a budget surplus is en route.) Two of the main ways this tends to be dealt with are: Bonuses (ideally as an employee/manager) Rolled into next year’sRead more
“I built my own website, no problem. It was so easy!” “I don’t know that much about html, but I just went for it.” “Don’t waste your money on a contractor. You can build your own site.” “It’s so easy these days to just make your own site! Just use WordPress.” Anyone who’s been inRead more
If you’ve recently been handed the reins of a marketing department or have managed a small business marketing effort for a couple of years, you know one of the great questions that flummoxes all of us in marketing from time to time: how do I allocate the money I have? Setting a marketing budget andRead more
Applications killed the website star? Not too long ago, Forbes posted an article with a list predicting the Top 7 Online Marketing Trends that Will Dominate 2016. This list included not only one, but two trends that focused on apps taking over—and one in particular was of major interest: “Mobile will completely dominate desktop”. Really?Read more
Ready for an alternate reality, right in front of your eyes? Whether or not you are, it’s a-comin’. While some people may still regard virtual reality as a recurring joke from Futurama (see here and here), research projects that virtual reality device sales will reach 14 million worldwide in 2016, and according to the tech industry,Read more
More than likely, you’ve heard of the new website-building platform, the Grid. Whether you’re submersed in the tech world or not, the Grid is quickly gaining lots of attention. It’s a fairly simple-sounding pitch: upload your own text and images, and the Grid magically makes them into a website for you—no web designers necessary. AlmostRead more
Chances are that you’ve worked hard to build a great website for your business. You’ve invested in the copy, in the product itself, set up a whole package of social media accounts, and maybe even started a blog to take part in this whole content marketing craze. But perhaps there’s something missing. Namely, have you considered launchingRead more
