Despite what any good 50-bullet-point list of growth hacks will make you think, the ways to go about marketing aren’t endless: most of your options boil down to the simple act of selling yourself. You’re effectively turning your plucky marketing bunch into a sales team. But what if you want your business to appear more organic? What ifRead more

A little headline I saw on The Verge the other day (or the other year, actually): Apple reportedly spent more than $100 million on the new U2 album Followed by: According to several reports Apple is spending at least $100 million to market the album, plus an undisclosed lump sum that goes to U2 asRead more

We recently posted an article on this very blog expressing our excitement over outreach; Why Outreach Is The Best Way To Promote Your Business. We were so excited, in fact, that we managed to leave out a chunk of the story: how to send an outreach message. So we used the knowledge we had acquiredRead more

If you were to look up ‘Marketing Tools’ in a Google search, you’d come up with an endless list of articles, blogs, and white pages claiming to know the best and most popular in the business. And we could certainly follow their lead. Because it isn’t hard to string together a list of what’s trendingRead more

When it comes to gaining traction online, perhaps the biggest hoopla we’ve heard is: “If you build it, they will come.” That bit of advice is not only incredibly vague but it also couldn’t be further from the truth. Of course, publishing excellent content and offering top-of-the-line products and services is still king (and a mandatory step onRead more

We all love a good success story. It gives us a touch of envy, a whole lot of hope, and the fuel we need to persevere and carry on. And who doesn’t enjoy a good case study? Especially the ones where macho marketers brag of their success, presenting all the steps they took to achieve such amazing results. But there’s one small problem with such successRead more