The ground transportation industry is one of the more interesting parts of the changing economy right now. Back in October 2016, Otto — a company purchased by Uber that focuses on self-driving trucks — got a lot of attention for making a 120-mile “beer run” in Colorado with an autonomous vehicle. The media was quickRead more
As technology and design evolves, so do websites along with it. Just think back to how much websites have changed in the past 20 years. Back in the 90s, sites were quite flat with mostly text and not much in the way of stylistic interpretation. Fast forward to today, and you have some websites whichRead more
Good ol’ Aunt Belle. Everybody has one – that relative who knows everything about anything. You need to know what to do to get rid of that cold? Aunt Belle has the remedy. You’re looking for a new dishwasher? Aunt Belle will tell you which brand works best and where you can get it onRead more
Web and digital marketing has often been deemed much more efficient than traditional marketing. Yet, there is just one problem: many web marketers continue to fail to leverage web analytics. It’s possibly because it can quickly become overwhelming trying to sort through all the data. What does it all mean? Why do I need toRead more
Regardless of the exact type of work you do (white-collar, blue-collar, entrepreneurial, freelance, etc.), there’s a good chance you’ll have clients or customers of some kind. (Logical so far, right?) Those clients typically are similar in a few basic ways: They have a budget They want to see value They have their own set ofRead more
While we’re enjoying cooler temperatures, celebrations, the spirit of giving and a season of reflection–it’s also time to ponder the changes coming up for content marketing in 2017. If you’ve been in the publishing industry for a while, you’ve probably seen a great evolution. What can you learn, and what should you look forward to?Read more
As we find the year coming to a quick close, many business owners may be finding themselves scrambling to complete the goals they had set for Q4/16. Perhaps they’re even still trying to catch up to complete goals from Q3. This can be stressful if you’re one of the ones whose plans haven’t quite gottenRead more
The weather is changing and the holidays are coming. Your children are down to the last few treats from the Halloween candy bag, but they’re already looking ahead in anticipation as ornament-laden evergreens start to crop up in every store. As a marketer, you know very well what’s happening. As kids go to school, playRead more
You do realize that we no longer live in the stone ages, right? If so, why are you still using antiquated technologies such as paper? Sure, it served it’s purpose–but, times have changed! You don’t need to slaughter thousands of trees just to get your message out there! I am making an announcement: snail mailRead more
A little love can go a long way—especially for businesses. The importance of customer reviews cannot be stressed enough. Really. When you’re browsing Yelp for a good restaurant in an unfamiliar part of town, what stands out the most? What has the biggest impact on your decision to eat there or not? What anchors downRead more
