There’s a reason everyone’s face is glued to their phones half the time: we are a world obsessed with our social media. The possibility of a new friend or follower request, a message, someone’s new video or an update is enough to cause most people to check their phone multiple times during a conversation withRead more

One of the coolest things about having a website is watching its analytics. Free tools like Google Analytics make it easy to see how your website is growing, from where your visitors are coming, and how you can make targeted adjustments to improve your site. I guess it’s not unlike reverse engineering, or looking in the backRead more

There’s no denying the importance for a business of maintaining a modern website capable of captivating impatient internet users. You know what I mean—we all suffer from shortened attention spans thanks to the internet. But you can conquer the mainstream norm and get your website up-to-date. All it takes is a little elbow grease andRead more

There’s nothing quite like a good old-fashioned phone call, is there? Get on the horn, ring up a client, and shoot the breeze. Whatever happened to that personal touch? Well, we sometimes forget that before the telephone, meetings had to be conducted in-person after spending a small fortune on transportation. All other business was doneRead more

It’s almost 2019, so there’s a fairly good chance you’ve probably bought software — likely a lot of software — for your business. This holds true almost regardless of business size, type of organization, or kinds of software. We’ve seemingly entered a world where “There’s an app for that” is equally tied to “There’s aRead more

You probably know how important SEO is for boosting your online visibility. Well, here’s something you might not know – you are never really done with SEO. Yep, that’s right – SEO is an ongoing effort which requires constant vigilance and discovery of new means to expand your reach in meaningful ways. Search engines areRead more

Before content management became a broader term encompassing Business Process Management, Document Management, OCR capture, and other technologies, the implicit meaning of “content management” was what has become known as WCM today. Web Content Management. CMS used to be just a platform for monitoring and controlling your front-facing website content. Now, as content management takesRead more

Data is valuable because it’s powerful. On its own, it has the ability to do the job of an army of market researchers, revealing information that helps companies understand and better market to their consumers. And these days, data never stops. It never slows down. In fact, it’s going faster and faster—so fast, in fact,Read more

Web and digital marketing has often been deemed much more efficient than traditional marketing. Yet, there is just one problem: many web marketers continue to fail to leverage web analytics. It’s possibly because it can quickly become overwhelming trying to sort through all the data. What does it all mean? Why do I need toRead more

The weather is changing and the holidays are coming. Your children are down to the last few treats from the Halloween candy bag, but they’re already looking ahead in anticipation as ornament-laden evergreens start to crop up in every store. As a marketer, you know very well what’s happening. As kids go to school, playRead more