Oy vey. A customer just bashed my company online! Don’t fret just yet. Bad reviews of businesses are extremely common and almost always unavoidable. After all, you’re only human, and so are your customers. Even if the criticism is unwarranted or out of line, the customer always has the power. He or she has spoken in a publicRead more

Regardless of the exact type of work you do (white-collar, blue-collar, entrepreneurial, freelance, etc.), there’s a good chance you’ll have clients or customers of some kind. (Logical so far, right?) Those clients typically are similar in a few basic ways: They have a budget They want to see value They have their own set ofRead more

You do realize that we no longer live in the stone ages, right? If so, why are you still using antiquated technologies such as paper? Sure, it served it’s purpose–but, times have changed! You don’t need to slaughter thousands of trees just to get your message out there! I am making an announcement: snail mailRead more

Policies set by government agencies and leaders affect how businesses operate. This is why it is critical for companies to pay attention to political trends in order map out planning and strategy for development. And, the 2016 Presidential election is one of the most unprecedented elections since 2000. For starters, you have the first femaleRead more

There’s a reason everyone’s face is glued to their phones half the time: we are a world obsessed with our social media. The possibility of a new friend or follower request, a message, someone’s new video or an update is enough to cause most people to check their phone multiple times during a conversation withRead more

Ready for an alternate reality, right in front of your eyes? Whether or not you are, it’s a-comin’. While some people may still regard virtual reality as a recurring joke from Futurama (see here and here), research projects that virtual reality device sales will reach 14 million worldwide in 2016, and according to the tech industry,Read more

Despite what any good 50-bullet-point list of growth hacks will make you think, the ways to go about marketing aren’t endless: most of your options boil down to the simple act of selling yourself. You’re effectively turning your plucky marketing bunch into a sales team. But what if you want your business to appear more organic? What ifRead more

We recently posted an article on this very blog expressing our excitement over outreach; Why Outreach Is The Best Way To Promote Your Business. We were so excited, in fact, that we managed to leave out a chunk of the story: how to send an outreach message. So we used the knowledge we had acquiredRead more

If you were to look up ‘Marketing Tools’ in a Google search, you’d come up with an endless list of articles, blogs, and white pages claiming to know the best and most popular in the business. And we could certainly follow their lead. Because it isn’t hard to string together a list of what’s trendingRead more

When it comes to gaining traction online, perhaps the biggest hoopla we’ve heard is: “If you build it, they will come.” That bit of advice is not only incredibly vague but it also couldn’t be further from the truth. Of course, publishing excellent content and offering top-of-the-line products and services is still king (and a mandatory step onRead more