The difference between marketing and PR can be a little confusing to some. It gets even more confusing because PR often resides within the marketing department of bigger organizations. But what’s the actual difference between them and the ideal working relationship? At the most basic level, the main difference is this: PR is responsible for maintainingRead more

One of the coolest things about having a website is watching its analytics. Free tools like Google Analytics make it easy to see how your website is growing, from where your visitors are coming, and how you can make targeted adjustments to improve your site. I guess it’s not unlike reverse engineering, or looking in the backRead more

There is a common issue people have before launching their website: lack of web presence. In order to have Google recognize you in its search, your pages need to be cataloged, and for that to happen you need to publish your site first. It sounds confusing, but luckily we have some suggestions for how toRead more

Oy vey. A customer just bashed my company online! Don’t fret just yet. Bad reviews of businesses are extremely common and almost always unavoidable. After all, you’re only human, and so are your customers. Even if the criticism is unwarranted or out of line, the customer always has the power. He or she has spoken in a publicRead more

You probably know how important SEO is for boosting your online visibility. Well, here’s something you might not know – you are never really done with SEO. Yep, that’s right – SEO is an ongoing effort which requires constant vigilance and discovery of new means to expand your reach in meaningful ways. Search engines areRead more

The global year-over-year growth rates of Internet users and smartphones has slowed considerably, both in the 9 to 10 percent range in 2015. This signal of Internet penetration may be a concern to those providing Internet services and smartphone devices, but it also signals a maturity of the global network. Whereas businesses were once primarilyRead more

The difference between marketing and PR can be a little confusing to some. It gets even more confusing because oftentimes, PR resides within the marketing department of bigger organizations. But what’s the actual difference between them and the ideal working relationship? At the most basic level, the main difference is this: PR is responsible forRead more

It shouldn’t come as any surprise to anyone that business is shifting in a more digital (and mobile) direction. For many in North America, the process of ordering a cab or ordering dinner has become digitized in the last decade or so; and honestly, that only scratches the surface. Unfortunately, not all businesses have caughtRead more

As technology and design evolves, so do websites along with it. Just think back to how much websites have changed in the past 20 years. Back in the 90s, sites were quite flat with mostly text and not much in the way of stylistic interpretation. Fast forward to today, and you have some websites whichRead more

Good ol’ Aunt Belle. Everybody has one – that relative who knows everything about anything. You need to know what to do to get rid of that cold? Aunt Belle has the remedy. You’re looking for a new dishwasher? Aunt Belle will tell you which brand works best and where you can get it onRead more