When it comes down to pitching a brand to the public, digital marketers have a lot of work to do before the campaign is officially launched. First, you have to decide who the public is in the first place, and then you have to define a strategy to determine the right rhetoric to use withRead more
To engage in the internet marketing blogosphere is to be collaborative and participatory. So to help ring in the New Year, we want to promote some of the best content from other digital marketing websites. Sure, we’re competitors, but we’re also appreciative of great content, and we want to share with our readers what weRead more
Maybe you’ve seen the latest data on Snapchat, estimating 100 million monthly active users, with 77% of college students using the app daily. Pretty convincing numbers, right? So why exactly isn’t Snapchat marketing part of your social media arsenal? Well, we’re guessing it probably has something to do with the fact that all your carefullyRead more
