The weather is changing and the holidays are coming. Your children are down to the last few treats from the Halloween candy bag, but they’re already looking ahead in anticipation as ornament-laden evergreens start to crop up in every store. As a marketer, you know very well what’s happening. As kids go to school, playRead more

We’re right in the middle of Q4 for 2016—and we all know what that means. It’s the time of year when earning reports for businesses are determined, and for many companies, the discovery is made that the year has ended with a budget surplus. Budget surpluses are a pleasant surprise, and happen for plenty ofRead more

Oftentimes, a company will end Q4 — adios, fiscal year! — with a budget surplus. (In rare moments of joy, they’ll know at the end of Q3 that a budget surplus is en route.) Two of the main ways this tends to be dealt with are: Bonuses (ideally as an employee/manager) Rolled into next year’sRead more

For the first time in modern history, five generations are in the workforce at the same time. This has a number of repercussions for actually getting work done effectively (and generating revenue), but first, let’s tackle a few basics of the situation. The exact age ranges for these generations fluctuate based on which study youRead more

Skype. Facetime. Snapchat. YouTube. There are plenty of options these days on how the public can follow and view other people’s videos. So many, in fact, that one might wonder why yet another one needed to be developed, and what it could provide that these others can’t. Enter Periscope, a live streaming-based social media appRead more

Marketing is critical for any business that wants to grow. Yet, many people hate the process of marketing and self-promotion. How do you make accounting or software sound fun? Perhaps the issue is how you think marketing has to be done. Maybe you associate marketing with cheesy spokespeople. Although, if you’re not the most excitedRead more

The truth is… as much as we hear about business efficiency in today’s workplace, it isn’t a revolutionary idea. And though efficiency is often tied to our use of computer devices, the story starts more than one hundred years ago. That’s right. The quest for business efficiency isn’t a fad, it’s a tradition. It’s possibleRead more

For many years, companies first realized they needed document management when legal and financial officers ran down the hall yelling, “Wait, don’t throw that away!” That’s because businesses across so many industries were experiencing an environment of increased regulatory, legal and internal quality and compliance. The mantra became “save everything,” and employees began filling upRead more

Social media may have seemed to appear quickly, but it has also immediately become one of the most important platforms for B2B marketing. According Hubspot, 80 percent of marketers have noted that social media marketing was important for their business. Moreover, Social Media Examiner has found that 85 percent of participants don’t know which socialRead more

“There is no turning back the clock. So the question in life becomes: What are you going to do while you’re here?” -Goldie Hawn, American actress For millions of seniors in the United States and worldwide, going online is an integral part of their life – and in ever growing numbers. So the question inRead more