Online marketing depends on a combination of things. You need to have a pay per click (PPC) campaign, a user-friendly and attractive website, active social media, effective outreach to connect with others in your field, and a strong SEO strategy. Professional SEO strategists can work as freelancers or as part of a larger firm. ItRead more

60% of the entire CMS marketplace is dominated by WordPress. That’s millions of people. And when you have a market with so many participants, you better believe there’ll be some huge add-ons available. In WordPress’ case, it’s plugins. We’ve created a stripped-down list of essential plugins perfect for a bare-bones website. Here are seven ofRead more

Let’s get something straight here: spammy SEO techniques do in fact work. But they only work until Google catches on, which could take a few months. In the meantime, you’ll rocket up the pages of Google (and those other search engines) and look like an SEO superstar.  But in the long run, it’s not worthRead more

CMS stands for Content Management System, the software on which you build and manage websites. And there are a lot of them to choose from. When it comes to building websites, most CMS’s that would interest beginners run on PHP, the back-end language of choice. Although there are other CMS’s like Joomla, Mambo, and MoodleRead more

Cloud storage superstar Dropbox recently found itself needing to reassure consumers that their accounts had not been hacked. A poster on Pastebin, a website for uploading text for certain periods of time, had claimed he was posting the usernames and passwords of 400 Dropbox accounts. Hinting that there were millions more in his arsenal, heRead more

SEO can be a confusing effort. With all this hearsay and updates to Google’s Algorithm, it’s hard to know the right thing to do to increase rankings. In the digital marketing community, some of this hearsay becomes trends the market avoids. Instead of following the pack, let’s take a look at some of these SEORead more

As someone who practices SEO every day on the lovely WordPress blog you are currently reading, I have experimented with what techniques make the site more efficient. Some of these tactics include micro level changes like alt tags and post titles, and macro level changes like reducing page load time and editing code to makeRead more

A librarian’s work obviously involves the caring and feeding of books. Repairing spines, sorting titles, decommissioning old volumes; that sort of thing. What’s possibly even more integral to the job of library record keeping is working with the catalog. Any media that comes into a library institution needs to pass through a series of digitalRead more

You don’t have to work in an office to deal with a bad boss. Whether you’re employed by a construction company, a law firm, or a small clothing boutique, the chances are you’ll have a manager you work with directly. Sometimes this person is an absolute dream: reasonable, hard-working, and mature. But then there areRead more